Branding is essential for businesses of all sizes. Whether you are a small start-up or a large organisation, branding is the link that connects you to your customers. It is a common misconception that branding is only essential for big businesses that have international recognition and substantial marketing budgets. Branding is just as vital for the small companies who often let it take a back seat.
In actual fact, these small businesses often need to leverage their branding even more so than the well-established organisations which already have a loyal following. If you are wondering what branding is and why it is crucial to your business, then read on for our